Revealing My Rebrand: A Vibrant Bridge To Healing
I am so excited to introduce you to my new brand and to share the heart and vision behind it with you! This journey has been one of deep reflection, intention, and growth, and I want to bring you along as we cross into this new chapter together.
The essence of this rebrand is to create a bridge — a bridge between where you are now and your journey to healing, self-awareness, and inner wisdom. Every page of my new website is designed to inspire, educate, and connect, helping you find a path to your fullest potential.
Inspired by my own healing journey…
This rebrand holds special meaning for me.
It’s not just about a new look; it’s about the transformation I experienced as I navigated healing through breast cancer. I emerged from this time changed — stronger, more aware, and deeply committed to showing up authentically. The experience deepened my understanding of the healing process and how important it is to integrate all parts of ourselves in how we show up in the world.
Then, as I prepared for the publication of my second book The Longevity Formula with Sounds True, I knew that my work would be put out into the world in a significant way. I wanted my brand to truly reflect all of me—the physician, the advocate, and the thought leader bridging these two healing traditions.
Creating a bridge for me and you…
I’ve walked between two worlds all my life: my South Asian ancestry, where Ayurvedic medicine was woven into daily life, and my Western upbringing, where modern medicine became my career. And what I’ve discovered is that the integration of these two systems of medicine is my life’s work… my dharma.
This bridge is built upon two powerful energies: Shiva and Shakti. Shiva is the authoritative, direct, action-oriented energy of Western medicine and modern science, while Shakti is the nurturing, guiding, creative energy of Eastern healing and the ancient wisdom of Ayurveda. You’ll find these themes throughout the new design, from the colors to the fonts, reflecting the interplay between strength and softness, movement and stillness.
As you explore the new site, you’ll find a clear starting point—your entry onto the bridge, so to speak. For those seeking immediate steps toward wellness, there’s an updated quiz (inspired by my “Energy Fix” quiz) that helps you learn about your dosha type and offers actionable insights for your well-being. This is the Shiva energy at work — direct, practical, transformational.
From there, you are invited to “cross over” into deeper resources to support your healing journey: my podcast, blog, social channels like Instagram, and online courses. Each resource is designed to guide you to a deeper understanding of yourself and how to achieve balance, health, and longevity.
A commitment to my communities…
I also want my platform to serve as an invitation and a space for other South Asian and POC voices in health and wellness. I’m committed to bringing these voices to the forefront of discussions about Ayurveda, yoga, and other ancient and indigenous healing systems. My rebrand is not just about elevating my work but about elevating the dialogue around who speaks for and represents these traditions, creating space for authentic, diverse perspectives in the world of integrative healing.
Thank you for being part of this journey. Your stories, growth, and support inspire me every day to keep building this bridge to better health, deeper connection, and true transformation.
Be well,
Avanti Kumar-Singh, MD
